A keynote for the women who built the thing themselves.
Women’s council programming, annual luncheons and professional development for chambers, economic development organizations and small business networks across Metro Detroit and nationally.
She built something real. Then she had to hold it up alone.
Every woman in your membership directory is carrying a payroll, a family, a reputation and a group of people who assume she is fine.
She is the one who opens and closes. The one who fixes what nobody else noticed. The one who has not taken a full week off since she started, and who would rather be described as driven than as tired.
Your members have heard enough sessions on marketing funnels and LinkedIn. Almost none of them have heard anyone name the thing they actually go home with.
You built something real. Nobody warned you that you would have to hold it up alone.
Four talks, one throughline.
Every talk is rewritten for your room. A women’s council luncheon, a membership breakfast and a leadership development series each carry this differently, and the talk says so in their language.
The Glue Woman™
She built something real. Nobody warned her she would have to hold it up alone. What it costs to be the one everything depends on, in a business you own.
Caring is not carrying
Boundaries for women who cannot tell where the business ends and they begin, and who have been trained to believe that saying no loses the client.
The tired that sleep cannot fix
Why the time off never holds when you own the thing, and what is actually being spent that rest does not replace.
Holistic wealth
Mental, physical, spiritual, relational and financial. Why revenue growth alongside four empty pillars is not success, it is a countdown.
Formats run from a single luncheon keynote to a sponsored workshop series, with participant workbooks and The Glue Woman™ Assessment included for every attendee. Sponsorship of the programming is often available alongside the fee.
What your members walk out with.
Recognition
Your members stop performing for the length of the talk. A room of business owners spends every event selling. This is the one where they exhale.
Language
She leaves with words for something she has carried silently since she started the business and could not name until this morning.
One thing she can do
Not a list, and not another system to implement. One specific practice, and the reason it is the right one for where she actually is.
A way to keep going
The Glue Woman™ Assessment names which pattern she carries and what to do next, at no cost to her or to the chamber.
This is not borrowed material.
Canetha is not commenting on small business from the outside. She founded the Amour Women Work Community in Troy, she runs it, and she has been nominated for the Troy Chamber’s Women in Action Award.
She lived it
She was the woman who held everything together until it cost her. The work began there, not in a library.
She built the framework
The Amour Method™ and its five pillars of holistic wealth: mental, physical, spiritual, relational and financial. Her own intellectual property, not a licensed curriculum.
She built the diagnostic
The Glue Woman™ Assessment names which of six patterns a woman carries and which of five stages she is in. Your attendees can take it the same day, at no cost.
Named an award winner
Winner of the 2025 Emerging Business Award from NAWBO Greater Detroit, the National Association of Women Business Owners.
Four chambers already book her
The Anchor Bay Chamber of Commerce and the Macomb County Chamber jointly featured her for their Women in Business Network. She is a repeat speaker for Connect Macomb, on whose board she has served, and has spoken from the podium at the Troy Chamber of Commerce.
Twice nominated by her own chamber
A two-time nominee at the TC Biz Business Excellence Awards, Troy Chamber of Commerce, for the Community Impact Award and the Woman in Action Award. She has also sponsored the evening and presented an award from the podium.
A limited number of dates each year are reserved for Schools, Churches, and Nonprofit Organizations.
“Your presentation was outstanding!! You gave so many great accessible tips for all of us who attended to understand ourselves and our networking styles. I got so much great feedback from our guests.”
Tell her the date, the room, and what your women need.
Twenty minutes is enough to know whether this is a fit. Bring your date, your audience, and what you need them to walk out with.
Amour Women™ · Troy, Michigan · Booking nationally
Where Women Create Success.